SEO, also known as for search engine optimization, is a practice designed to instruct search engines how to rank and index web pages in organic search results.
How Does SEO Work
Search engines typically use crawlers, to collect data about content they can crawl through (find) online. There are a set of guidelines that web pages must follow to ensure that the crawler can easily find information in an intelligent and logical manner.
Is SEO Important For MY Business
Short answer - yes, it's very important to your business and brand if you want to increase and retain visibility and traffic and don't want to rely solely on paid ads.